Industry
Product Designer (UX/UI)
Company
Talent Garden x Oval Money
Oval Coach:
New Feature for Smarter Investing
Turning complex financial concepts into engaging experiences
Overview
This project explored how UX, gamification, and financial education could increase engagement within Oval Money’s app. The work was developed collaboratively in a multidisciplinary team as part of a Master’s program, in partnership with Oval Money, Talent Garden Innovation School, and Sketchin.
Context
ATM’s mobile app offered digital ticketing, but season tickets still required physical cards, creating usability friction and unnecessary plastic consumption.
Key constraints
High-frequency, high-stakes usage
Diverse user base with varying digital confidence
Strong need for trust, reliability, and certification
Process & collaboration
The project followed a design thinking approach, with the team working closely through all phases.
Key activities: user and stakeholder research; problem framing and insight synthesis; brainstorming sessions and How Might We questions to reframe challenges.
This collaborative process helped align the team, explore multiple directions quickly, and converge on a shared UX strategy.
My role
UX Designer, contributing across the full process with a focus on:
Translating insights into structured user flows
Designing interaction patterns for learning and gamification
Shaping progression logic and motivation mechanics
Supporting the team in turning abstract ideas into testable concepts
My contribution focused on UX structure and clarity, ensuring ideas translated into coherent experiences.
UX Strategy & solution
The redesigned Coach experience was built around progressive learning and motivation.
Interactive lessons using micro-content, visuals, and lightweight interactions
Cryptocurrency simulator for risk-free learning
Milestones and rewards to encourage continued engagement
Outcome
The final deliverable was a high-fidelity interactive prototype used to communicate the concept to Oval stakeholders.
As a result:
Oval Money integrated a simulator feature into the new Coach experience, inspired by the project
The work demonstrated the value of UX-led education in fintech products
Takeaways
Strong UX outcomes often come from structured collaboration. Using design thinking methods helped the team align quickly, explore broadly, and converge on solutions that balanced usability, learning, and motivation.
